As an owner of a small business, selecting the right health insurance broker is more than a simple business decision. It’s a pivotal choice that can shape the financial health of your business, as well as the well-being of your employees, which means that an informed decision in this arena can lead to substantial benefits. Consequently, this makes the search for the perfect health insurance broker a critical task for small business owners.



Understanding this importance sets the owner on a journey that requires a degree of health insurance guidance. But, first, it may be beneficial to address the question of what is a health insurance broker. The answer given by HealthCare.gov is,

“A trained insurance professional who can help you enroll in a health insurance plan. Agents may work for a single health insurance company; brokers may represent several companies. You won’t pay anything additional if you enroll with an agent or broker.”

The website goes on to note that in many states, brokers are required to act in a consumer’s best interest. Simply put, while a licensed health insurance agent usually represents a single insurance company and only offers that carrier’s options, brokers, represent the customer. And in many states, according to Forbes Advisor, they are bound by a legal obligation to help customers find the most appropriate plan for them, regardless of the company that sells it.

So Many Decisions, So Little Time

For a small business owner, juggling the demands of daily operations and employee well-being can feel like a high-wire act. At first blush, finding a health insurance broker for your team might seem like just another administrative task on your checklist. But it’s not wise to underestimate the importance of having the “perfect” broker on your side.

The search for a health insurance broker shouldn’t begin and end with an online query for “Health insurance broker near me” or “local health insurance agents”. Finding a good small business health insurance broker should involve a degree of research and due diligence.

A fair question to ask at this point might be, “So, how do I find a reputable health insurance broker?”

As we have noted already, the health and well-being of your employees, their job satisfaction, and even your company’s bottom line hinge on making the best choice. So, let’s step off of the business owner high-wire for a few moments and step into a brief journey of informed knowledge as we reveal five secrets to choosing the right health insurance broker.

a dictionary definition of the word "research"


Secret 1: Research Their Credentials and Experience

When delving into the process of choosing a health insurance broker, the first secret lies in research. It’s imperative to verify the broker’s credentials and certifications. Certifications, such as Registered Health Underwriter (RHU) and Certified Employee Benefit Specialist (CEBS) or Certified Employee Benefits Advisor (CEBA), showcase expertise and dedication to the field. In addition, you should know that the broker is licensed in your state.

Don’t leave your most valuable asset – your employees’ health – in the hands of just anyone. An experienced broker has navigated the complex world of health insurance for years, anticipating challenges and securing the best deals for their clients.

Secret 2: Understand Their Service Spectrum as a Health Insurance Broker

A good health insurance broker should offer a broad array of services. He or she should not only assist in plan selection but also provide guidance on compliance, wellness programs, and even claims processing. Tailoring their services to your specific business needs is key as a “one-size-fits-all” approach rarely yields the best outcomes for small businesses when it comes to health insurance.

A good broker’s services go beyond finding you the most affordable plan. You should be offered comprehensive consultation on plan design, eligibility requirements, compliance issues, and employee communication strategies.

Remember, you want a partner, not just a knowledgeable salesperson. Ask questions such as do they conduct regular plan reviews, and can they guide you through claim issues and network complexities? Ultimately, you will want to choose a broker who understands your specific needs and tailors their services accordingly.

Secret 3: Assess Their Communication and Support Skills

Clear and transparent communication is the bedrock of a successful broker-client relationship. A broker who can communicate complex insurance terminology in a comprehensible manner and is transparent concerning available options is a good prospect.

Equally important is their professional support system – a quality broker will provide guidance and support not just during the enrollment process but throughout the policy period. In addition, you should expect regular updates, proactive communication on plan changes, and prompt responses to your questions.

Secret 4: Check Client Testimonials and Reviews

Client testimonials and reviews offer a window into the broker’s reliability and client satisfaction. They provide insights into the broker’s track record, customer service quality, and overall satisfaction. Scrutinizing these testimonials helps you understand how a broker handles challenges, responds to queries, and fulfills their promises.

When researching their online presence, look for recurring themes of satisfaction, responsive communication, and successful outcomes. Positive client experiences speak volumes about the broker’s reliability and commitment to service.

Secret 5: Analyze Their Health Insurance Broker Network and Insurance Options

A broker’s network of insurance providers determines the breadth of options available to you. A robust network signifies access to various plans and coverage options, including dental insurance plans along with health insurance plans. This can help ensure that you find the right fit for your business. Diverse insurance options give you the flexibility to choose plans that align with your employee needs and budget.

A broker with a limited network of insurance providers is like a chef working with a small menu. Your ideal broker should have a broad network of insurers, offering customized plans from various carriers. This ensures you get the best possible coverage at the most competitive rates, meeting your specific needs and budget.

a woman smiling as she looks out a window. she has a laptop and a glass of water in front of her, alongside some paperwork


Empowering Choice, Securing Peace of Mind

When looking for the “perfect” health insurance broker, these five secrets can serve as guiding lights. Researching credentials and experience, understanding service offerings, assessing communication and support skills, reviewing client testimonials, and considering networks and insurance options provide a comprehensive set of benchmarks for making an informed decision.

Navigating the complexities of business health insurance can be a daunting task for small business owners. Choosing an experienced and reputable broker simplifies the process. They leverage their expertise to uncover the perfect plan for your needs, saving you time, money, and headaches. Their vast knowledge, network access, and negotiation skills ensure your team gets the optimal coverage at the best possible price.

J.C. Lewis Wants to Be Your Health Insurance Broker of Choice

J.C. Lewis Insurance Services has a reputation as a knowledgeable ally empowering small business owners in their pursuit of the ideal health insurance brokerage. We understand that finding the perfect health insurance broker is an investment, not just in your employees’ well-being, but also in your company’s future.

We encourage you to use these secrets as your guide to make an informed decision, and that you’ll choose J.C. Lewis as your ally in this quest. With our unparalleled experience, comprehensive services in California and Arizona, and dedication to transparency, we stand ready to be the broker who not only meets but exceeds your expectations.

Let us navigate the healthcare complexities together, so you can focus on what matters most – growing your business and ensuring your team’s health and happiness. Remember, your employees are the engine of your success. Don’t leave their health coverage to chance. Choose wisely, choose J.C. Lewis, and unlock the true potential of your health insurance plan.

We invite you to call us at 866-745-9555 or email us at support@jclis.com today.