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As business owners and employers in the current job market, finding and keeping great employees is a bigger challenge than ever. Trying to be competitive as an employer requires a certain degree of flexibility and innovation, especially if your budget only allows for so much in terms of salaries.

Health Insurance Benefits as Employee Perks

A recent article in Forbes magazine underscores this approach,

Smaller businesses can remain competitive in the talent marketplace by thoughtfully packaging medical, ancillary (extra medical services like dental or vision) and wellness benefits into plans that appeal to the needs of current and future employees. While this might seem like a daunting task, professionals in this space regularly guide employers to options that will meet their financial needs while also addressing employees’ (and their dependents’) wants.”

Some of the ways an employer can accomplish this is by incorporating some of the following top health benefit suggestions:

Traditional Group Health Insurance Plans

Since this represents the traditional choice of most businesses, it is not actually all that innovative. However, a good group health insurance policy plan chosen can provide coverage to both employees the employees’ dependents.

Typically, small businesses will pay a fixed premium for the policy and often require that a portion of the premium be paid by employees. Employees are also responsible for any copays and deductibles required from health care visits.

While a traditional group health insurance plan can be a good choice for small businesses since it is easy to get and it’s a familiar structure for most employees, it is costly.

In fact, according to data in Mercer’s National Survey on Benefit Trends, the cost for traditional group health insurance per employee family is estimated to exceed $13, 000 annually in 2019. And this is for businesses with fewer than 500 employees, which means it is often more than many small businesses can afford.

Group Coverage HRAs and QSEHRAs

As a result of the high costs of traditional plans, high deductible health plans, or HDHPs, are offered more often because of the lower cost. But the lower cost also means less coverage for employees. And that’s where an HRA or QSEHRA can come in.

Small businesses can offer a group coverage health reimbursement arrangement to help compensate for any shortages in coverage. 

A group coverage HRA allows a business to provide employees a monthly allowance of non-taxable money in addition to their group policy. Employees can use this fund to pay out-of-pocket health care costs for which the employer reimburses them up to their allowance amount.

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These out-of-pocket costs are often copays, deductibles, and prescription medications. 

Businesses can structure their own employee eligibility requirements as long as employees participate in the group policy. However, these HRAs must be attached to a group policy, which is still expensive and can be tiresome to administer.

Similar to the more traditional HRA is the QSEHRA.

Known as “Qualified small employer health reimbursement arrangements” QSEHRAs were created by Congress in December 2016.

Benefits automation software firm PeopleKeep explains,

“With the QSEHRA, much like other health reimbursement arrangements (HRAs), businesses with fewer than 50 employees offer employees a monthly allowance of tax-free money. Employees then choose and pay for health care, potentially including personal insurance policies, and the business reimburses them up to their allowance amount. This allows businesses to keep control over their budget while offering a meaningful benefit to their employees.”

Self-Funded Health Insurance

To avoid the expensive premiums and restrictions of group health insurance, some small businesses choose to self-insure.

How does this work? According to the HCAA website,

“A Self-Funded, or Self-Insured plan, is one in which the employer assumes the financial risk for providing health care benefits to its employees. In practical terms, Self-Insured employers pay for claims out-of-pocket as they are presented instead of paying a pre-determined premium to an insurance carrier for a Fully Insured plan. Typically, a self-insured employer will set up a special trust fund to earmark money (corporate and employee contributions) to pay incurred claims.”

Third-party administrators (TPAs) are typically employed to manage and process claims and other filings.

While a small business (and their employees) can save money with self-funded health insurance, self-insurance is risky. Catastrophic medical bills could quickly cripple a small business financially, which is why the average size of businesses that a self-funded business is 300 to 400 employees.

Great Employee Benefits are Good for Employers

Statistics show that business owners who can offer competitive salaries with great benefits offerings are more successful at attracting job applicants. A recent workforce survey found that over 15 percent of workers said they had left a job or turned down a job in the prior 12 months because of the lack of good benefits. Another 60 percent of those surveyed said they would take a cut in pay for a job with better benefits.

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Benefits, but not just monetary rewards, are a great way for employers to demonstrate that they truly care for and value employees. This is especially true in the realm of health and wellness.

As another article in Forbes points out,

“Workplace wellness initiatives do more than just promote healthy habits. They show employees that their employers truly care about their health and well-being. All employees have the desire to be treated as human beings with human needs – not robots. The 2018 Global Talent Trends survey found that one in two employees would like to see a greater focus on well-being at their company. This includes an emphasis on physical, psychological and financial wellness.”

Health and wellness programs for employees benefit both the company and the staff. According to information from the federal government’s Office of Disease Prevention and Health Promotion (ODPHP), there are measurable benefits to be had by offering a robust health and wellness program:

1. Healthy, active employees incur lower health costs

Lower health costs benefit both the employer and the employee. If health costs are lower, employers may pass a smaller percentage of the bill on to workers

2. Employees who take advantage of wellness are more productive

One study found employees who participated in a health promotion program and improved their health care or lifestyle regained an average of 10.3 hours in additional productivity annually and saved their companies an average of $353 per person per year in productivity costs compared to non-participants

3. Physically active employees are healthier

Employee wellness programs that encourage physical activity can improve the overall health and wellbeing of the workforce. A study released in a 2012 issue of The Lancet found that physical inactivity has become more deadly – and more costly – than smoking.

4. Wellness programs inspire important behavior changes

Making lasting changes to behaviors is challenging for many Americans, but a comprehensive research report sponsored by the federal government workplace wellness programs can provide a much needed assist.”

No matter how long you’ve been in business, or how small your business may be, the advantages of offering top health benefits far outweigh the risks or costs. Attracting, finding, hiring and keeping good employees is expensive, time consuming and commands many resources. Having to do so as infrequently as possible is a cost-effective alternative.

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Measurable ROI of Offering Health Benefits

Investing in employee health benefits isn’t just about attracting talent—it’s a strategic move with tangible returns. When businesses prioritize comprehensive health plans, the results can be seen in retention rates, productivity, and overall cost savings.

  • Improved Retention Rates: According to a recent workforce study, 78% of employees are more likely to remain with a company offering competitive benefits. This reduces turnover costs, which can range from 50% to 200% of an employee’s annual salary depending on their role. Retaining talent means fewer resources spent on recruiting, onboarding, and training.

  • Boosted Productivity: Healthy employees are more productive. A Harvard Business Review study found that companies with robust wellness programs saw a 10.3% increase in productivity, saving an average of $353 per employee annually. When workers feel supported, they’re more engaged, focused, and less likely to take sick days.

  • Reduced Healthcare Costs: Preventative health measures, often included in wellness programs, lower the risk of chronic illnesses. Over time, this reduces claims and keeps insurance premiums manageable for both employers and employees. For example, an Office of Disease Prevention and Health Promotion report showed that active employees incur 30% fewer healthcare costs.

Personalized Benefits for a Diverse Workforce

A one-size-fits-all approach to employee benefits no longer works in today’s multigenerational and culturally diverse workplace. Personalizing benefits allows companies to cater to individual needs, improving satisfaction and inclusivity.

  • Flexible Spending Accounts (FSAs): Employees can use FSAs to cover out-of-pocket medical expenses, providing flexibility for those with unique healthcare needs. These accounts are particularly appealing to families managing frequent medical visits.

  • Cafeteria-Style Benefits Plans: Employees can select from a menu of options, tailoring their benefits package to fit their priorities. For example, younger employees may opt for wellness perks like gym memberships, while older workers might prioritize comprehensive health coverage.

  • Generational Preferences: Millennials and Gen Z value mental health resources and wellness programs, while Gen X and Boomers lean toward traditional health insurance and retirement planning. Offering a mix of these benefits ensures all groups feel valued.

  • Inclusivity Through Customization: Recognizing cultural and personal needs, some businesses now offer benefits like family leave policies for caregiving, fertility treatments, and even pet insurance. This holistic approach fosters a more inclusive environment.

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Emerging Trends in Employee Health Benefits

As workplaces evolve, so do employee expectations regarding health benefits. Staying ahead of these trends is crucial for attracting and retaining top talent.

  • Telehealth Services: Virtual healthcare appointments have become a staple, offering employees convenience and cost savings. Many employers now include telehealth in their benefits packages, reducing time off for medical visits.

  • Mental Health Support: With mental health issues on the rise, companies are increasingly offering access to counseling, stress management programs, and employee assistance programs (EAPs). A 2023 survey found that 76% of employees prioritize mental health benefits when considering job offers.

  • Holistic Wellness Programs: Beyond physical health, businesses are focusing on financial wellness (debt counseling, retirement planning) and emotional well-being (mindfulness workshops, mental health days). These programs address the full spectrum of employee needs.

  • Preventative Care Incentives: Employers are encouraging preventative care by offering lower premiums or rewards for employees who participate in health screenings, vaccinations, or fitness challenges.

Leveraging Technology for Benefits Administration

Technology has revolutionized the way businesses manage and deliver employee benefits, making the process seamless, efficient, and user-friendly.

  • Benefits Automation Tools: Platforms like PeopleKeep and Zenefits simplify benefits administration, reducing the burden on HR teams. These tools automate tasks like enrollment, compliance tracking, and claims processing.

  • Employee Self-Service Portals: Digital portals empower employees to manage their benefits independently. Features often include enrollment, real-time updates on claims, and access to resources like plan comparisons or wellness programs.

  • Data-Driven Decision Making: Advanced analytics tools allow businesses to monitor benefit utilization rates, employee preferences, and cost-effectiveness. For example, if data shows low participation in a specific program, employers can adjust offerings to better suit employee needs.

  • Mobile Accessibility: With many employees working remotely or in hybrid setups, mobile-friendly apps ensure workers can access their benefits anytime, anywhere. This convenience boosts engagement and satisfaction.

  • Artificial Intelligence (AI) Integration: Chatbots and AI-powered systems are increasingly being used to answer employee questions, guide them through enrollment, and provide personalized recommendations based on individual needs.

By adopting these technological advancements, companies can streamline operations, reduce administrative costs, and enhance the overall employee experience.